Driving Sales of a 1000Cr Superbrand in Consumer Durable Industry

In this assignment with India's leading Superbrand in consumer durable space, Drawing Board studied their sales and distribution model extensively to arrive at impactful interventions that resulted in double digit growth in their topline and bottom-line. The implementation revolved around focusing on all product lines, revamping its S&D structure, an omni-channel play (including emerging channels), introducing key S&D metrics, designing an attractive sales incentive structure and hiring top talent for Sales. This prepared the organization to sharpen its market approach that led to distribution gains across width and depth in the business.

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